Marketing Campaign

GET YOUR TIME BACK

Year
2024
Role
Creative Director
Company
Sublime Media Group
GET YOUR TIME BACK

30 Content Pieces | 4 Shoot Days | Emmy-Winning Campaign

At Sublime Media Group, we set out to create a campaign that would stop the scroll, spark emotion, and drive action. “Get Your Time Back” is a cinematic commercial campaign designed to highlight the value of time while showcasing the innovative services our team provides to clients. It became one of our most ambitious in-studio productions to date — and ultimately earned an Ohio Valley Regional Emmy Award.

The Challenge

We wanted to craft a campaign that felt elevated, not transactional — a story that communicated both urgency and possibility. With time as our central theme, the challenge was to translate an abstract concept into dynamic, emotionally resonant visuals that worked seamlessly across multiple digital platforms.

FROM THE SCRIPT: "From the moment we plan your social strategy to executing your marketing plan, we are with you every step of the way..."

This was the first time in Sublime's history that we developed a campaign for US. It forced us to lay ourselves bare. We put ourselves out there in the wide open — our humor, our artistry, and most importantly, our passion for what we do. It's safe to say that our vulnerability was worth it.

The Results

The final campaign delivered a visually stunning and emotionally resonant series of commercials that showcased Sublime’s storytelling and production capabilities. More than an ad campaign, “Get Your Time Back” became a signature example of our creative innovation, earning recognition with an Ohio Valley Regional Emmy Award. It also has been used in multiple ways throughout our sales process. It has helped close numerous deals and overall increasing our reputation as an agency.

My Role

I led the creative process from concept to execution.

  • Scriptwriting & Creative Direction: I wrote all scripts and developed the narrative arc for the campaign.
  • Strategic Oversight: Managed project timelines, campaign strategy, and ad placement.
  • Set Design & Build: Designed and physically built the custom sets for each scene.
  • Assistant Directing: Supported direction on set to ensure visual and narrative alignment across all assets.
  • Cross-Team Collaboration: Acted as the connective thread between creative, production, and strategy teams to ensure every detail was executed with precision.
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